Tools for founders.

Frameworks, concepts and ideas that can help on your path.

CM Innovation Process

Ballpark Numbers

A framework to help you measure the potential size of your business and consider whether or not you should start your entrepreneurial journey.

CM Innovation Process 1

Validation Board

A framework to help you run experiments to find out what works and what doesn't for your startup. To use together with Validation Guide.

Customer Persona

Customer Persona

A framework to help you identify and understand your target audience in detail. Create multiple versions of this for each target audience.

How Might We Statement Builder

How Might We Builder

A framework to help you generate potential solutions based on a target audience's problems. Useful in brainstorming exercises.

Hypothesis Card

Hypothesis Card

A framework to help you track each experiment testing your assumptions about your business. Used together with the Validation Board.

Coming soon...

More tools are being developed in the near future. Come back to find more.

Start your journey

Visit our map and start your entrepreneurial journey, where all this tools are explained in context and with clear examples.